Conversion Funnel
Lead-to-close pipeline overview
Last 30 days
Awareness
12,840100%
100.0% of total
Interest−50.0%
6,42050%
50.0% of total
Consideration−60.0%
2,56840%
20.0% of total
Intent−50.0%
1,28450%
10.0% of total
Purchase−50.0%
64250%
$1284K revenue
Total Leads
12,840
Closed Won
642
Overall CVR
5.0%
Pipeline Trends
12-month lead & revenue performance
Leads
Qualified
Revenue
Lead Sources
Traffic & conversion by channel
12.8Kleads
Organic Search
33.0%5.0% CVR
Paid Ads
25.0%6.0% CVR
Email Marketing
20.0%6.0% CVR
Social Media
12.5%3.0% CVR
Referrals
9.5%2.9% CVR
Quick Stats
Avg. Time to Close
18 days-3d
Win Rate
28.4%+2.1%
Pipeline Value
$4.2M+$480K
Churn Rate
3.2%+0.4%
NPS Score
72+5
CAC
$142-$18
Active Deals
Top pipeline opportunities
| Company | Contact | Stage | Value | Probability | Close Date | Owner |
|---|---|---|---|---|---|---|
A Acme Corp | Sarah Johnson | Purchase | $48,000 | 90% | Feb 28 | A Alex M. |
T TechFlow Inc | Marcus Chen | Intent | $32,000 | 75% | Mar 5 | J Jordan K. |
N Nexus Digital | Priya Patel | Consideration | $24,000 | 55% | Mar 12 | S Sam R. |
V Vertex Labs | Tom Williams | Interest | $18,000 | 40% | Mar 20 | A Alex M. |
O Orbit Systems | Lisa Park | Purchase | $56,000 | 95% | Feb 25 | J Jordan K. |
P Pulse Media | David Kim | Intent | $14,000 | 70% | Mar 8 | S Sam R. |
A Apex Solutions | Nina Torres | Consideration | $29,000 | 50% | Mar 15 | A Alex M. |
Z Zenith Corp | Ryan Foster | Awareness | $8,000 | 20% | Apr 1 | J Jordan K. |
FunnelOS Dashboard · Data refreshed Feb 21, 2026 · All metrics reflect the selected date range